I suppose you could say that. Though I'd say it's more accurate to say it's been more encouraged by the car, jewelry and stuffed animal industries. Personally I'd be happier with something more personalized to whoever you're giving it to. It doesn't so much matter what it is as long as the recipient can tell more thought was put into it than grabbing flowers and chocolates on the way home.

[Says the woman who would be more surprised if her boyfriend bought her something himself instead of her using his money to buy herself something.]